Born and raised in Fort Lauderdale, FL, Alex took to the water at an early age. Owning his first boat by the age of 10, navigating the waters of southern Florida quickly became second nature. At the age of 16, while attending Cardinal Gibbons high school, Alex began his career in boat sales. After graduating from Florida State University, Alex was offered a position at one of the largest boat dealerships on the east coast. This gave him the opportunity to design and build new boats with his clients, sell a wide range of vessels from different manufacturers and transition clients from their current boat to their next smoothly.
Being an avid angler, Alex’s passion for the sea has taken him all over the world chasing trophy pelagics. Alex loves fishing out of Fort Lauderdale, but has also ventured to prime locales like Trinidad and Tobago, The Galapagos, The Bahamas, Louisiana and Alaska. Alex has capable of designing and outfitted numerous vessels geared toward all levels of angling. Whether it’s family weekend fun, or the pursuit of a serious tournament machine, Alex’s ability and knowledge will make the selection process simple.
Working with top manufacturers over the years has given Alex the expertise needed to bring even the most discerning customer’s boating experience to the next level.